Media Lists: Choosing the Media

Book Marketing

An important part of book marketing is working with the media to generate publicity for you and your work. This publicity can be any number of things including:

  • Book Reviews
  • Author Interviews
  • Guest Posts
  • Book Features
  • Gift Guides
  • Endorsements
  • Giveaways
  • Roundups
  • Events

You want people to talk about your book, post about your book, and share content about your book. The best way to do this is through established media channels like Radio/Podcasts, television, magazines, newspapers, and blogs/websites. They already have a strong fan base, so when they share content it’s well received by hundreds if not thousands of potential book readers.

It can be daunting looking at all the different media outlets and think who will want to talk about my book?

Define Your Target Audience

The best place to start is with your target audience– the profile of the type of person who would be interested in reading your book. If you’re not sure what a target audience is, read this post: Finding Your Book’s Target Audience.

Who Shares Your Target Audience?

Next, think about who shares the same target audience as you. Look for the media that your target audience would be reading, watching, listening to, following, and engaging with.

For example, if your target audience is 30-50 year old women who go to the beach every summer and love light-read romances, you can narrow down which media to reach out to. Forbes magazine isn’t going to have the same target audience, but Woman’s Day will, and they would be interested in your book (they even do an annual Beach Read roundup).

Keep Track of Media

As you gather the media outlets you will reach out to, it’s nice to have them all on an easy-to-edit document. On my media list, I like to include the name and type of media of each outlet so I can make sure I’m getting a good balance of blogs vs. podcasts vs. magazine attention.

Below is the media list excel sheet I use when gathering outlet names. Feel free to download it and start building your own media list. You will be able to fill out columns A & B. The other columns will be discussed in a later post.


Media List


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